Custom trade show displays: Why you need one for your next event

You don’t have to be a trade show veteran to know that on the exhibit floor, every detail counts. Yours is just one of the hundreds of booths vying for visitors’ attention, and you have mere seconds to make an impression on each person who stops at your display. If you really want to distinguish your company from the competition, you need a unique trade show display.

You need a booth that not only catches visitors’ attention and draws them in, but also makes a lasting impression in their minds.

You need a completely custom booth that’s designed from scratch just for you.

If you haven’t the faintest idea where to start, don’t worry — we walk you through the process below.

Custom trade show booth design is memorable

With hundreds of other companies competing for visitors’ attention, your exhibit absolutely must be memorable. And the only way to really stand out is with a unique design. A rental that looks just the same as all of the other trade show exhibit booths there simply won’t do.

Creating a memorable experience was Kia Motors’ top priority when they commissioned for their exhibit for the 2016 Consumer Electronics Show in Las Vegas, NV. We collaborated with them to build one of the most unique trade show exhibits in our entire portfolio.

First, a massive double hanging structure grabbed the attention of passersby. A giant theater wall helped draw them further into the booth. Once inside, visitors could get up close and personal with Kia’s latest concept vehicles — an important feature, since 92% of trade show attendees say they’re looking for new products at the event.

Additionally, visitors could take the newest technology for a virtual test drive through a series of interactive displays, including a VR experience. You can explore the exhibit for yourself in this video from a booth show attendee:

Custom trade show displays maintain brand consistency

If you want your visitors to remember you long after the trade show is over, your booth has to match your brand. That can be difficult to accomplish when you’re relying on generic rental display equipment.

Customizing your trade show booth means you can show off all of the unique elements of your brand. And if you’re anything like 88% of trade show exhibitors, raising brand awareness is your main reason for attending in the first place.

Think about what adjectives you typically use to describe your brand. Is it playful or efficient? Cutting-edge or traditional? Casual or formal?

Whichever adjectives you choose, think carefully about how to convey those feelings through your booth’s aesthetic.

Our client, Hanwha L&C, nailed this concept with the booth we designed and built for them last year. They wanted to highlight the everyday elegance of their products and debut several new color options.

To do this, we created two fully equipped and on-brand concept rooms with their new line, allowing visitors to experience Hanwha’s surfaces in a true-to-life setting:

Custom trade show exhibits are hassle-free

One of the biggest problems with rented trade show exhibit displays is that your team is responsible for everything. You’re the one to transport your equipment to the event location and handle all of the setup, and breakdown. If something goes wrong or breaks in the process, you have to be the one to fix it.

The beauty of our custom trade show booths is that we handle all of the logistics for you. And we do mean all — from the first sketch to the final teardown and beyond, we’ve got you covered.

Here’s how it works:

First, you come to us with an idea. We work with you to flesh it out from a simple concept to full-blown blueprints. With those in hand, we get to work building your display in our production studio.

Next, we transport the completed designs in pieces to the trade show venue. We assemble it there for you and stick around for your peace of mind. All you have to do is entertain your booth visitors.

After the show, we carefully take down the booth and ship it back to our warehouse. We’ll store it for you for future shows, or if you’d prefer, we’ll dismantle the pieces and repurpose the materials.

And did we mention that we do all of this without requiring your supervision? Our done-for-you approach saves you countless hours of planning and manual labor. Now you can focus on the one thing that truly matters: converting trade show attendees into loyal customers.

Make an impression your booth attendees won’t forget

Are you looking for ways to stand out at your next industry event? Our team of talented and passionate designers will work with you every step of the way to bring even your most far-fetched trade show display ideas to life. We pride ourselves on our flawless communication and fast execution, which combine to make your next trade show a painless experience. Ready to get started? Give us a call today!

Ready to create your next global brand experience?

Reach out, we’d love to help get your first exhibit underway.