Hanwha L&C

KBIS 2018

Orlando, FL

Hanwha Surfaces, a leading maker of quartz and solid surfaces and a subsidiary of our longtime client Hanwha L&C, wanted to debut 47 new colors at the renowned Kitchen and Bath Industry Show. We showcased them all in a can’t-miss 50’ x 60’ walkable gallery, featuring two fully equipped kitchen and bathroom concept rooms.

A full bathroom allowed visitors to explore and discover the company’s high-end surfaces in a true-to-life space.

The exhibit’s large, eye-catching footprint and overhead banner created a commanding presence for the company at a very busy show.

A full kitchen was also built inside the booth for visitors to interact with Hanwha products as they would in a real setting. (Bonus: post-show, the rooms were disassembled for reuse.)

No surface went unused as the side wall of the exhibit acted as a billboard to promote the launch of Hanwha Surfaces’ new colors.

Five large LED video walls featuring inspirational animations drew visitors in with dynamic movement and energy. Hanwha representatives then welcomed guests at the exhibit’s central bar area.

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