YUDO, a machinery maker in the plastics processing and packaging space, had its sights set on returning to the National Plastics Exposition in 2018. Having designed their successful exhibit at the last NPE show, we wanted to outdo ourselves. We created a beautiful structure made of raw plywood that complemented the company’s machinery demos on display.
Under the plywood structure, YUDO representatives welcomed booth visitors in a large, informal meeting space with walls highlighting pertinent company information.
The back end of the YUDO exhibit played home to a key strategic partnership with Otto Hofstetter.
The use of boutique furniture, light fixtures, and hanging greens created a welcoming, cafe-like experience.
Surrounded by plain, industrial exhibits, YUDO’s natural space and prominent branding stood out at this important show.
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